Beauty of Joseon is a well known K-Beauty brand with multiple flagship products that have garnered support from the skincare community globally. The word 'Joseon' refers to a specific era of history, called a dynasty in Korea. Apart from its social and technological advancements, the dynasty was known for its minimal, clean standard of beauty – flashy looks were seen as obscene. We can still see remnants of this standard in today's Korean beauty trends, where glasslike skin and glowy bases remain in vogue. Beauty of Joseon is built on combining innovative and traditional ingredients to deliver natural beauty to its customers – the Beauty of Joseon Glow Serum is one of the most beloved products for its delivery on this promise.
Why Your Skin Craves the Magic of Glow
As the seasons change and it gets colder, switching up your serum to something glow-inducing will help you retain that dewy look even into wintertime. With glowing reviews from users of all skin types, this unique serum combines traditional and innovative ingredients in Beauty of Joseon’s signature style.
Delving into the Beauty of Joseon Glow Serum
Key ingredients – On the traditional side we have propolis and turmeric, both naturally occurring ingredients that are anti-inflammatory and anti-oxidant in nature. On the innovative side, we have the cult favourite ingredient of the skincare community, niacinamide for the glow.
Texture and scent – This serum is a thicker consistency that sits well on the skin while absorbing, perfect for cold weather. Glycerin, a known moisture booster, is part of the reason for this luxe texture. The scent is all natural, as Beauty of Joseon doesn’t add fragrance or parabens to their formulas.
This serum is distinct in its ingredient composition and reviews – it’s well loved by the community, even winning Soko Glams 2021 Best of K-Beauty award. Its benefits include radiance, skin barrier care, and smoothing.
How to Incorporate the Glow Serum in Your Routine
While this serum is suitable for all skin types – yes, even oily – there are some tips we have to get the most out of this product. Niacinamide is an amazing active ingredient with glowy results, but like many potent actives, layering too much of it can be detrimental to your skin, causing irritation or pilling. To avoid this, make sure not to use multiple niacinamide-heavy products in the same routine. If you have multiple niacinamide favourites, consider using one in the morning and another at night for them both to work at their best.
Aigoo: The Best Place To Buy Beauty of Joseon’s Glow Serum
If you want guidance and help creating a personalised skincare routine around this serum, come by our stores to talk to our expert staff! You can also do patch tests to make sure products react well with your skin. Aigoo stocks nothing but the best of authentic K Beauty in UK, direct from Korea – check out our selection of K Beauty Products to shop online, no long wait times and delivery across borders! For popular products like this one, we often have stock when they are sold out everywhere due to our direct from Korea links.
Share your skin journey with us with the hashtag #aigooloves to be featured on our socials and website! We would love to see what your routines look like and spread the K-Beauty buzz here in the UK!