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Korean Makeup UK: A Fusion of Trends, Techniques and Where to Shop | AIGOO UK

Korean Makeup UK: A Fusion of Trends, Technique...

Korean makeup trends have become popular worldwide, largely due to the Hallyu wave and integration with pop culture through idol stage makeup and more. Due to social media, more styles...

Korean Makeup UK: A Fusion of Trends, Technique...

Korean makeup trends have become popular worldwide, largely due to the Hallyu wave and integration with pop culture through idol stage makeup and more. Due to social media, more styles...

Korean Skincare UK: Discovering the Magic and Where to Find It | AIGOO UK

Korean Skincare UK: Discovering the Magic and W...

Korean skincare has made an impact on the global market by introducing new and unique formulations, ingredients, and philosophies. By emphasising hydration, soothing, and mildness, Korean skincare takes a different...

Korean Skincare UK: Discovering the Magic and W...

Korean skincare has made an impact on the global market by introducing new and unique formulations, ingredients, and philosophies. By emphasising hydration, soothing, and mildness, Korean skincare takes a different...

K Beauty UK | AIGOO

K Beauty UK: Embracing Korean Beauty Trends and...

Together with other cultural exports of the Hallyu wave, K-Beauty has become globally popular over the past few years. In the UK, western makeup trends have been leaning towards ‘clean...

K Beauty UK: Embracing Korean Beauty Trends and...

Together with other cultural exports of the Hallyu wave, K-Beauty has become globally popular over the past few years. In the UK, western makeup trends have been leaning towards ‘clean...

Brand Basics: Beauty of Joseon

Brand Basics: Beauty of Joseon

Another internet sensation with virally popular products, Beauty of Joseon is the next brand we are covering in the Brand Basics series. Let's explore the origins of the brand together!...

Brand Basics: Beauty of Joseon

Another internet sensation with virally popular products, Beauty of Joseon is the next brand we are covering in the Brand Basics series. Let's explore the origins of the brand together!...

Brand Basics: COSRX

Brand Basics: COSRX

You're all probably already familiar with the internet darling of Korean skincare brands, COSRX. Aigoo has loved this brand for ages -- we've even published a beginner's guide to a...

Brand Basics: COSRX

You're all probably already familiar with the internet darling of Korean skincare brands, COSRX. Aigoo has loved this brand for ages -- we've even published a beginner's guide to a...

Skincare Simplified: Glossary

Aigoo: find Korean skincare that works! At Aigoo, we're always looking for ways to make skincare more accessible. With our Glossary, you'll be armed with all the knowledge to make the...

Skincare Simplified: Glossary

Aigoo: find Korean skincare that works! At Aigoo, we're always looking for ways to make skincare more accessible. With our Glossary, you'll be armed with all the knowledge to make the...